If you have created a Shopify website, then you have many reasons to feel good about it, but it might just be a fleeting emotion as your visitors tend to form opinions about your site. In fact, studies suggest that it just takes 0.5 seconds for visitors to form ideas and perceptions about your site, highlighting the importance of conversion rate.
That might sound like bad news, but the good news is that they are not just numbers; they are real people with psychological tendencies, motivations, hopes, and ideas. We can help you get the conversion rate high with our expert tips.
Why Should You Follow Our Tips?
We eBizTrait Technolabs. are top-notch Shopify Experts in USA with immense experience in building, maintaining, and marketing Shopify websites. We also have looked into many different data points and have created successful strategies to succeed in the highly volatile market.
What is Conversion Rate?
The term is fairly simple: it is about the percentage of people that take decisive desired actions such as making a purchase or going for a subscription. For instance, if 50 people visit your site and 5 people take the desired action, then the conversion rate would be 10 percent.
Why is Conversion Rate Important?
It should be a no-brainer: the more conversion rate you have, the more revenue you would get. A low conversion rate site would be a thing that everyone would dread for apparent reasons.
CRO (Conversion Rate Optimization)
The conversion rate essentially is not about getting more traffic; it is, in fact, about getting more value from the traffic that you see on the site.
- Learning about customer behavior: The consumer behavior is something that would help you get a fair idea about what they like and what they would want to see or buy.
- Understanding pain points: Taking a look at pain points would help you understand where things are not going well for clients or customers and how you can improve them.
- Implementing data-driven solutions: It would be wise to implement and introduce data-driven solutions so that you can personalize and cater to the demands of clients.
Quick Fact About Shopify Conversion Rate
The mean average of Shopify sites is around 2.65%, which means, you might not get that as a new site. Typically, new sites would hover around between 0 to 2 percent.
It is important to remember not to get too obsessive or concerned about the industry or market average; you must start to capitalize on what you have at present.
Begin From Nowhere
If your conversion rate is 0, then do not worry, you can still get the desired results. All you need to do is focus on key points and hire Shopify Experts in USA who can do the job better.
- Create a brand identity: This is the first step you need to take because this would give you the leverage that you need to start.
The Essence
You might get the website optimized, but if you do not have the right product or service, then you might not be able to get the desired result. You have to solve a problem or pain point of your customers.
10 Ways to Optimize Shopify Website
1. Leveraging the Power of Social Proof
Humans by nature tend to trust other opinions or approval; you can make social interaction a driving force for your business growth.
Studies suggest that when you have product reviews, you are 270% more likely to sell the products to others.
- Display reviews prominently: Ensure that reviews are displayed on important pages such as product pages, home pages, collection pages, and other places where you think it would be beneficial.
- Display mixed reviews: It is not possible that nobody dislikes your product or services; you should showcase both positive and negative reviews to build trust.
- Encourage reviews: Make sure to encourage reviews as this brings more responsibility because you would need to get products and services better to get better reviews.
2. Create Urgency but Not Being Too Pushy
It is always a great idea to prompt people to take quick action such as making a purchase, for that you have to give limited-time offers. However, you need to make sure that you are not being too pushy as it could make people turn down the offers.
You can use countdown timers; you can also have stock availability displayed to ensure that buyers are aware of the time factor mentioned. It would be a good idea to show how many people are viewing or buying, social proof is a great way to go, the best Shopify web development services can do all this for you or you can use Shopify apps for it.
3. Make It a Visual Feast
You would buy something only if it satisfies your eyes, what looks better would feel better and do better is the general idea. Hence, make sure that you add good quality product images so that it gets enticing for buyers.
Make sure that you show all the angles of the products and it would also be a great idea to show details.
4. Give Offers to First-Time Buyers
People need incentives, that is how the mind is conditioned by society and has been so from the beginning, it has become a primitive instinct. Hence, it would always be beneficial to give offers on first-time buying.
This would help you build loyalty from the beginning, you can also add free shipping, and exclusive gifts, you need to hire Shopify Experts who can include these for you, all you need to do is to give them the info and they would do the erst.
5. Carefully Handle Out of Stock
You would not like to discover something that you love is not in stock, hence, manage out of stock products carefully.
- Proactive stock management: You should always take a look at what is going out of stock to refill it quickly.
- Alerts: When you have products coming back to stock, you need to have an alert system and that could be possible with the help of Shopify web development services.
- Reorganize product collection: It would be a good idea to push the products down into the collection page so that customers see what is available first.
6. Better User Experience With Less Friction
- Smart navigation bar: You should have a user-friendly navigation bar that would assist customers in finding products, expert Shopify development company in California can do that for you.
- Functional search bar: You should have a good search bar so that customers looking for specific products could find what they need easily.
- One-page checkout: The fact of the matter is that it gets easier for payment when it is on one page rather than on multiple pages. Best Shopify web development services can build this feature.
7. Product visibility
If people cannot see what you have to sell, then they would not be able to buy; hence, make sure that you have the products nicely displayed.
8. Boost Organic Traffic
You would need to hire professional SEO services who could help you get the page rankings high.
- Keyword research: It is a fact that keywords serve the best when it comes to search results, hence, you must focus on it.
- Create high-quality content: Better quality content would make your website beat the competition and professional SEO services can do that for you.
9. Banners and Pop-Ups
Highlight offers: You should always have pop-ups and banners so that you could highlight products and offers, this can be achieved through the help of Shopify development company in California.
10. Optimized Call to Action (CTA)
When it comes to making sure that you use clear and crisp call to action buttons such as buy now, avail the offer or add to cart.
It would be wise to make the call to action stand out, this would mean you have to give visual clues like arrows or better-looking buttons. This would be easy if you could hire Shopify experts.
Are you overwhelmed by now? Let’s find out where to start
- Conduct conversion rate audit: You have to identify conversion rates and that would be possible only when you take a good look into Google Analytics.
You can use heatmap, which would help you understand and measure user behavior easily. - Choose a page to optimize: All you have to do is to ensure that you select a page for optimization so that you could know what is working and what is not, good hire Shopify experts can do it.
- A/B test: Testing is important, if you do not test you would not know what to do, do a test of optimized page against the original page as it has been prior to it.
- Analyze results: The most important thing that would help you learn more would be to analyze results in the long run.
Improve Your Conversion Rate Now
The ideas and suggestions given here would be helpful and you can truly make it higher by using these suggestions. All you need is a good Shopify development company to help you with that.
