If you ask any e-commerce company about their biggest concern, they would say it is the abandoned cart rate that makes things a little difficult. According to a study, more abandoned cart rate is at around 65 to 70%, which is pretty high. Now, the question comes what can be done to reduce abandoned cart rate?
This is where one page checkout comes into play, when you have this process deployed, you are less likely to see higher abandoned cart rate which could be better for your business. Now, one might wonder is it something highly technical or do I have to do something special?
The answer is, no, it is not really too complex, you simply need to enable Shopify one page checkout feature and you are good to go.
What is Shopify one-page checkout and how does it work?
Shopify single page checkout is a highly organized and streamlined process that permits customers to finish the checkout or buying process on a single page without hopping around different pages. Old methods make customer go through different pages for different things such as one would need to update the address on one page, then you have to visit another for payment, it gets complicated.
When you have a cohesive checkout page that entails all the information, it becomes pretty easy for your customers to shop. That means you would not see higher abandoned cart rate as it would help them in finishing quickly rather than getting frustrated and abandoning the cart.
Advantages of using Shopify one-page checkout:
It would be wise to talk to eCommerce website developer in USA who can help you get the page up but before you do that you should know what are the benefits of having this type of checkout page.
Enhanced user experience: If you look at websites and applications that you use every day, you would see that every site is designed differently. This makes things really annoying at times as it needs too much attention and cognitive load. Nobody wants to get lost in the complexity of design and mindless wandering from one page to another, hence, having Shopify checkout page customization makes sense as it would make things simple.
For instance, if you are running sell on Shopify during Christmas, as you would know holiday seasons are the times when people also run short of time. When you have a site that leads customer from one page to another, you are likely to lose the customer because he might not have the time or patience to do it, instead, he might just finish the checkout process if you have everything on one page.
Better conversion rate: if you ask Top Shopify Development Companies in USA what is the best way to improve the conversion rate, they would say, it is always having checkout process streamlined into one page. Nobody loves to hop around mindlessly when things can be organized for a quicker and smoother process.
Studies suggest that the abandon rate likelihood goes up gradually as people move from page to page, if you have multiple pages, then the likelihood of abandon cart rate goes up on each page as the customer moves around. Hence, you should make Shopify checkout process streamlined into one page.
Setting up Shopify one-page checkout process:
The fact is that any Shopify store can have this feature, it is in fact, pretty easy and can be done without having to go through too much technical aspects.
Enable on-page checkout: All you have to do is to make sure that you go to the admin panel, once you are on the page, you have to look for enable one-page checkout option, simply turn it on. Now, your customers will have everything on one page from billing address, to payment methods and other things on one page.
Customize the layout: It would not be a good idea to make your checkout page look different from your brand image. You should make sure that you customize the Checkout page. That means you have to get the colors right, you have to get the brand logos and other elements placed in the right way at the right place, also place all elements such as Shopify order tracking in place.
Deploy security measures: This is one of the most important things that would help you in gaining customer trust. That means you have to incorporate SSL certification, and make sure that the payment gateway is also secure and encrypted. This can be easily done by the best web design & development services.
Test it for verification: It would not make sense if you simply do it and let it alone, you have to know that it is working fine. You certainly would not like to have your customers discover a broken page while checking out, hence, you must test while setting up Shopify checkout page.
Best Practices for Optimizing Shopify’s One Page Checkout:
If you want to get the best results out of your one-page payment process, you must have the best eCommerce website developer in USA who can help you doing it, let’s find it out.
Make form fields simple: If you think, you would see, you do not need too much information on the checkout page, all you would need would be billing address, payment method, if any discount codes. Do not overwhelm customers with too much information demands this would annoy them, make it simple, short and easy.
Enable Guest Checkout: It is always a good out to allow customers purchase without creating an account because this can distract customer and make him/her abandon the process. Hence, ensure that on Shopify one page checkout, you have guest checkout enabled, which would help new users making purchase quickly and easily.
You can get e-mail address for further marketing through your feedback systems, you can find eCommerce website developer in USA who can help you in doing it.
Optimize for mobile: A lot of customers use their mobile phones for shopping while they commute to work or doing something else, hence, your site and the page should be optimized for mobile. What would work for desktop version, might not look good or convenient on mobile, hence, you must optimize it for mobile, Top Shopify Expert in California can do it.
There are other things that you can add that would be helpful for your customers such as progress status, clear instructions and multiple payment options too.
Why you need to hire Shopify experts:
You would need Top Shopify Development Companies in USA if you want to get things right, here are a top few reasons that would help you understand why you need smart developers.
- When you have Top Shopify Expert in California, then you have someone who would know what to do when you need complex things such as customization or payment gateway encryption. They would also have more understanding of design techniques that could be helpful in making your site more pleasant and user-friendly that someone who is not an expert.
- When you are dealing with payments, you are always working within the regulatory and compliance boundary. The best web design & development services would know about all the compliance requirements demanding up-to-date features that you add.
- When you have Top Shopify Development Companies in USA, they would also have the team who can help you get support and maintenance. It is obvious that everything that is connected to technology would face issues sooner or later, you should always have the right support system and the best company such as eBizTrait Technolabs will always offer you that because we believe this is important.
Conclusion:
The points discussed here would help you understand what it would be a great idea to make the checkout process seamless by making everything on one page. These would also assist you in identifying key areas where you need to focus while doing it and the best practices.
You might have to talk to Web development agency in California because they would know what is required to get the desired result, certainly, you would not like doing too technical stuff on your own and messing it up eventually, so, find a good service provider today.
You as a company should ensure that you take these tactical insights seriously and as the stats suggest that abandoned cart rate is high when you have complex checkout system, you must make it one page. So, talk to us and know how our experts can make your Shopify checkout page cohesive for seamless customer experience.
