The Loyalty Program That Paid for Itself in 6 Weeks: 34% of Revenue Now Comes From Members
How eBizTrait designed and built a tiered rewards program that turned one-time buyers into a repeat-purchase engine for a growing skincare brand.
Results At A Glance
-
34%
Revenue From Members
within 5 months
-
+52%
Repeat Purchase Rate
enrolled customers
-
6 weeks
Program Payback
cost vs. incremental revenue
-
4.3×
LTV Uplift
members vs. non-members
The Challenge
Verdant Skin had a customer retention problem hiding behind decent overall growth: new customer acquisition was strong, but 71% of customers never placed a second order. Their acquisition cost kept climbing as ad platforms got more expensive, while their most valuable growth lever – getting existing customers to come back – sat completely untapped.
They’d looked at loyalty apps before and found the same issue every time: generic points-for-purchases programs that felt bolted onto the store, didn’t reflect their brand voice, and offered rewards (mostly just percentage-off codes) that didn’t build any real emotional connection to the brand.
Their founder wanted something that felt like an extension of the product experience, not a discount mechanism wearing a loyalty-program costume.
Our Approach
We designed the program around behaviours worth rewarding, not just spend: referrals, reviews, subscription sign-ups, and social shares earned points alongside purchases – reinforcing every action that actually drives long-term value, not just immediate transactions.
We built a three-tier structure (Bloom, Radiant, Verdant Circle) with tier-specific perks that escalated in a way that felt genuinely earned – early access to launches, a birthday gift, free shipping thresholds that lowered by tier, and for the top tier, a direct line to the founder’s product development feedback sessions.
Rather than a generic points-and-rewards app, we built the program logic natively into Shopify with a custom rewards engine, giving Verdant full control over point-earning rules, redemption logic, and tier calculation – and full ownership of the loyalty data.
What We Built
- Custom-built tiered loyalty program (Bloom / Radiant / Verdant Circle) integrated natively into Shopify checkout and account pages
- Points-earning logic covering purchases, reviews, referrals, subscription activation, birthday, and social engagement
- Automated tier progression and downgrade logic based on rolling 12-month spend, with proactive “you’re close to the next tier” nudges
- Branded rewards dashboard embedded in the customer account page – fully styled to match the storefront rather than a generic widget
- Referral engine with unique shareable codes, dual-sided rewards, and fraud-prevention logic to prevent self-referral abuse
- Klaviyo integration for tier-based email and SMS flows: welcome series, points-expiry reminders, tier-up celebrations, win-back offers
- Birthday and anniversary reward automation triggered via Shopify Flow
- Loyalty analytics dashboard tracking enrollment rate, tier distribution, redemption rate, and member vs. non-member LTV
Technologies Used
Results – Before & After
| Metric | Before | After |
|---|---|---|
| Program Enrollment Rate | N/A | 61% of customers |
| Repeat Purchase Rate (members) | 29% | 44% |
| Average Order Value (members) | $58 | $79 |
| Customer Lifetime Value (members vs. non) | 1× | 4.3× |
| Referral-Driven New Customers (monthly) | ~40 | ~310 |
| Revenue Share From Members | 0% | 34% |
“We didn’t want a program that felt like a coupon generator. We wanted something that made our best customers feel like insiders. Within a couple of months our top tier became a genuine community – people reply to our emails about it. That’s not something a generic points app was ever going to give us.”
– Founder, Verdant Skin
Key Takeaway
Loyalty programs succeed or fail on whether the rewards feel earned and the brand experience stays intact – not on how many points-per-dollar a customer accrues. A native, brand-aligned rewards engine turns retention from a metric you track into a growth channel you can actively design, market, and improve.
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