When you are running a Shopify e-com store, it is important to pay attention to the user experience as much as you do to product quality and services. A slow or cluttered website can deter consumers from shopping from the site, thus hurting your bottom line. Hence, you should work with a Shopify web design company to create a better user experience.
How many times have you been bogged down by slow PCs and software launching time? It is a common occurrence and matters a lot. For that reason, you should work with Shopify web development services that can speed up your website.
Why Speed Matters?
The fact of the matter is that website speed matters a lot when it comes to customer experience. Studies suggest that even a slightly more load time, like 1 second, can annoy customers and make them go away from the site. This would affect you and the conversion rate.
When websites load properly, customers feel motivated. At the same time, it improves the page ranking. Search engines prioritize speed as one of the ranking factors. For that reason, it would be wise to work with an SEO agency in Chicago for page speed and other SEO factors.
How to Speed Up Your Shopify Website
Optimize Your Images
It is a fact that e-com sites always contain images, and having large-sized images could slow down the speed; in fact, it actually does. Hence, you should always use small-sized images. You can do it by using Shopify’s inbuilt compression features or TinyPNG tool.
You can also use WebP format, and it also helps when you implement the lazy loading feature, which means it loads when it is needed. You can work with an SEO agency in California if you have more images and complex jobs to do.
Choose a Lightweight Shopify Theme
A lightweight theme is something that can help you get the website speed better because it loads faster and quicker. You can choose Debut, which is a good theme for faster loading. You can also use Dawn, a safest lightweight theme for faster loading.
If you have been looking for a premium feature, then you should be looking for Booster, which is fast and has a better conversion rate too, a good SEO agency in Chicago.
Cut Down Unnecessary Apps and Plugins
When you want better functionality, it is always a good idea to have apps and plugins, but too much could cause slow speed. Hence, you should not install unnecessary apps or plugins.
You can add multi-feature in one app or plugin to cut the volume. At the same time, it would be wise to find a digital marketing service in USA that can carry out audits to find out more about which apps and plugins are not necessary and remove them.
Enable Shopify’s Native Speed Optimization Features
Shopify as a platform has inbuilt features that would help you in increasing speed. Using the CDN feature, you can deliver content quickly globally. You can take advantage of automatic image optimization feature that can help you in reducing the file size of images without changing the quality drastically.
Browser caching would help you store frequently used data, thus increasing the speed. All these can sound a little technical. You can hire ecommerce developer who can help you with all these technicalities.
Optimize Your Code and Scripts
You might think that Java scripts and CSS files are helpful, which they are, but when you use them overtly, they can make things slow down. Hence, you should always minimize Java, Script, and HTML files for quick loading.
You should always remove unnecessary code and defer Java script until the main content is loaded. This would load your site faster and quicker. You should always look for smart code optimization, which would invariably increase the speed.
Use Accelerated Mobile Pages (AMP)
Implementing AMP would mean enhancing the mobile page because it would optimize code and content delivery. This would also help your mobile shopping experience, page ranking, and less bounce rate, which could culminate in better conversion rate.
Since mobile commerce is on the rise, it would be pretty important to deploy AMP, and that could be done by working with the best Shopify web design company.
Improve Server Response Time
It is obvious that the server that you choose plays an important role in the speed of the site. You should always look for better hosting providers that can offer you a good server. You have to take a look at the response time; the faster it gets, the better the speed gets.
Leverage Lazy Loading for Media Files
Lazy loading feature makes sure that only files that are seen initially would only be visible, and the rest would come as the user goes through the scrolling process. This process would decrease the initial loading time, thus making it fast.
Minimize Redirects and Broken Links
If you have excessive redirects and broken links, then it would slow down the page speed. Make sure that you regularly carry out audits and fix any broken links and redirects. Make sure that you minimize 302 redirects and also ensure that you have a clean URL structure, as this would keep things fast.
For this, you would need Shopify web development services who can fix these issues quickly.
Optimize Shopify Checkout Process
When you have a neat checkout process, it makes things fast. Make sure that you have one-page checkout with autofill, which would expedite the process fast. For the checkout process, you should hire ecommerce developer who could do the job.
You can always find a good creative digital marketing agency and development companies like eBizTrait Inc. that can do the job. If you’re looking for a Web development agency in California, USA, eBizTrait Inc. is a great choice to enhance your eCommerce platform.
Some Services You Can Expect From Good Companies
- Shopify Web Development: Making a fast website would mean that you should start from scratch because all the features should be in place for a fast website. The best web development and SEO agency in California can just do it.
- Shopify App Development:Having an app could make your business grow in many ways. It can help you in streamlining business processes, boost sales, and improve customer engagement.
- Shopify Theme Customization: A good theme would always make your brand stand out through better designs. That is not all, it would also bring out better functionality that would include page optimization.
- Shopify Migration:Shopify is one of the best that can get you better page speed and other features. You can migrate from WordPress, Magento, and other platforms to Shopify. For that, you have to look for Shopify hire an expert from good agencies.
Improve Your Page Speed to Improve Conversion Rate
Page speed is one of the best ways to improve conversion rate as it would help you in getting better customer engagement, page ranking, and more conversion in the end.
That is the reason why you should make sure that you are always working towards making your page speed faster and better, and you have to look for a place for Shopify hire an expert These points would help you understand it better.
FAQs:
How to Check the Shopify Store Speed?
You can take a quick look at the Shopify page speed track, which is inbuilt, or you can also take a look at the Google PageSpeed insights. That would help you in finding out the key factors impacting the speed and necessary recommendations.
What Should Be the Ideal Load Time for a Shopify Site?
When you have a page load time that is 2 to 3 seconds, it is considered to be good page speed. That would help you in carrying smart user experience and help you improve customer engagement for better conversion.
Can We Speed Up Shopify Without Coding?
Yes, there are many ways that you can improve the page speed. For instance, you can reduce image file size, cut down on apps, use inbuilt features. There are ways through which you can reduce the page load time without having to code.
Should I Hire an Expert Developer or Agency for Optimization?
Yes, you should always hire one because since you would be running an e-com site, which would generally be a product-selling site, you need better functionality. It could demand technical expertise, and hiring a good agency could help you with it.
How Can Shopify Themes Change Website Speed?
If you choose a well-optimized theme, then you would be in a better position to get better page speed. It would enable the page with clean code, and also would have inbuilt page speed optimization tools in it.
